Bluefin Marketplace
Keep your readers and sellers engaged and local. A complete Web-hosted online classified platform that puts your brand first.
(Ads-Out) Publish online classifieds for buyers and sellers and compete with “pure-play” online classified vendors
Features
- Publish ads from your call center system, banner ads, third party affiliate feeds, or from other publications
- Integrated search of both private party listings and commercial inventory from optional 3rd party data feeds
- Sponsored Keyword Search allows sellers to have their ad displayed at the top of a search result in which purchased keywords are used
- Promotion of featured ads with premium placement upsells displayed for a specific category
- e-Commerce Storefronts and Merchant Branding for advertisers with multiple listings that can be viewed from one location
- Flexible selling options – “Buy It Now,” “Make an Offer” enhances the Seller – Buyer experience
- Anonymous contact keeps seller information confidential from the buyer when negotiating a sale
- Save Ads gives the buyer a list of selected ad listings to review
- Site self-policing with links on each result page for users to report abuse on inappropriate or offensive ad listings
Overview
An effective online marketplace site is a critical component of any newspaper’s new media strategy that expand the value publishers bring to their advertisers and readers. Publishers can now leverage the power of their online and print classified inventories and strengthen their unique relationships with businesses and consumers to create the ultimate local marketplace experience.
Bluefin Marketplace brings buyers and sellers together with an environment geared to easily search for ads, display ad detail, and allow advertisers and consumers to communicate safely and securely to complete their transactions. Upsells and ad enhancements purchased with Bluefin Place Ad are incorporated in the ad listings to increase ad exposure and effectiveness.
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